SCROLL
ABOUT
NEXTPLAY AI
NextPlay AI combines the high engagement and trust levels of sport with the power of AI to create ventures that unlock commercial value, improve lives and deliver measurable impact for all stakeholders.
We are not about one app or one academy, but about proving that sport can now grow faster commercially whilst providing value and impact to all stakeholders.
From helping a teenager balance their sporting dreams with academic excellence…
To enabling millions of fans and households to electrify their homes and reduce cost of living…
To creating micro-solutions that drive better health, stronger communities, and new commercial models…
Sport moves people through moments of inspiration. AI can now turn those emotions into commercial growth and measurable global impact.
We are the platform where sport and AI create unstoppable positive momentum.
Are you ready for the next play?
Where Sport Meets AI to Drive Growth and Engagement
We combine the global reach and trust of sport with the speed and scale of artificial intelligence to co-develop ventures that drive commercial growth, inspire participation, and deepen fan and community engagement.
SCALE
Four billion fans increasingly engaging through digital platforms, with AI enabling hyper-personalised experiences
SPEED
$60.8B sports tech market, growing 16.8% annually
TRUST
Sport's 85% trust ratings, v's 30% in business, combined with AI's personalisation capabilities creating unprecedented engagement potential
Meet the Team
CO-Founder And DIRECTOR Justin Ricketts
Justin is a visionary leader with a passion for leveraging AI within the broader sporting industry to drive growth
Co-founder AND MD
Tim Hodgson
Tim brings a cross section of professional sport, corporate, NFP and start up experience to commercialise and grow impactful sporting properties
Whether you’re a governing body, sponsor, athlete, or investor, NextPlay AI is your partner in co-developing AI-powered ventures that unlock new commercial value and deeper engagement.